I aimed to engage our audience in new ways through audio campaigns, reaching them on any device and in any environment. These ads were delivered to listeners between songs and during podcasts when they were highly focused, often during screenless moments.

The branded audio ads were crafted using Spotify's platform tools. I selected the music and chose a voiceover artist for my five scripts. The process was completed with distribution and tracking, successfully driving traffic to the website at a low cost per click.

Additionally, I developed an animated option using our bright brand illustrations and served it to both phone and desktop users.