Medical branding, spanning the print and digital space.

This private practice specialises in Clinical and Molecular Pathology, focusing on decoding the mysteries of disease through tissue sample diagnoses to provide targeted treatments.

These disciplines fall under "Precision Medicine," where doctors spend long hours in the laboratory examining patient samples through a microscope. This meticulous work allows them to make dramatic changes in people's lives by uncovering details not visible to the naked eye.

Key visuals in this project include a circular motif framing unique patterns, representing a stylised view through a microscope. Additionally, a rainbow filtering through the photography symbolises refracted light.

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